New Arrivals

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    927 products
    Salty Crew Women's Sailing Geo Tie Side Bikini Bottom
    Salty Crew Women's Sailing Geo Tie Side Bikini Bottom
    Salty Crew
    $54.95
    Salty Crew Women's Sailing Geo Tie Side Bikini Bottom
    Salty Crew Women's Sailing Geo Tri Bikini Top
    Salty Crew
    $54.95
    Salty Crew Women's Ray Days Tie Side Bikini Bottom
    Salty Crew Women's Ray Days Tie Side Bikini Bottom
    Salty Crew
    $49.95
    Salty Crew Women's Ray Days Tri Bikini Top1
    Salty Crew Women's Ray Days Tri Bikini Top
    Salty Crew
    $49.95
    Ripcurl Men's Raw Energy Stripe Button Shirt - Bone
    Ripcurl Men's Raw Energy Stripe Button Shirt
    Ripcurl
    $54.95
    Ripcurl Men's Shred Til Tee - Light Aqua
    Ripcurl Men's Shred Til Tee
    Ripcurl
    $27.95
    Ripcurl Men's Routine Curve Trucker Hat - White/Navy/Red
    Ripcurl Men's Routine Curve Trucker Hat
    Ripcurl
    $26.95
    Ripcurl Men's Shock UPF Long Sleeve - Black Marle
    Ripcurl Men's Shock UPF Long Sleeve
    Ripcurl
    $44.95
    Ripcurl Surf Revival Volley 16" Boardshort - Black
    Ripcurl Surf Revival Volley 16" Boardshort
    Ripcurl
    $49.95
    Ripcurl Men's Daily Volley 16" Boardshort - Black
    Ripcurl Men's Daily Volley 16" Boardshort
    Ripcurl
    $44.95
    Ripcurl Men's Mirage Raw Energy 19" Boardshort - ice Blue
    Ripcurl Men's Mirage Raw Energy Boardshort
    Ripcurl
    $54.95
    Oneill O'Riginals Dusk Snapback Hat - Burnt Sienna
    Oneill O'Riginals Dusk Snapback Hat
    Oneill
    $30.00
    Oneill Men's Loose Standard Tee - Black
    Oneill Men's Loose Standard Tee
    Oneill
    $28.00
    Oneill Men's Beachcomber Tee - Stormy
    Oneill Men's Beachcomber Tee
    Oneill
    $28.00
    Rhythm Yala Low Rise Cheeky Pant Natural 1
    Rhythm Yala Low Rise Cheeky Pant
    Rhythm
    $50.00
    Rhythm Yala Slide Tri Bikini Top Natural
    Rhythm Yala Slide Tri Bikini Top
    Rhythm
    $52.00
    Quiksilver Men's Western Lock TShirt - Herb
    Quiksilver Men's Western Lock TShirt
    Quiksilver
    $29.00
    Rusty Women's Sanibel Romper tan
    Rusty Women's Sanibel Romper
    Rusty
    $60.00
    Rusty Ocean Trip Baby Tee Deep Sea
    Rusty Women’s Ocean Trip Baby Tee
    Rusty
    $38.00
    Quiksilver Men's Union Heather 20" Amphibian Hybrid Short - Niagra
    Quiksilver Men's Union Heather 20" Amphibian Hybrid Short
    Quiksilver
    $59.00
    Rusty Harbor High Waist Bikini Bottom
    Rusty Harbor High Waist Bikini Bottom
    Rusty
    $40.00
    Quiksilver Men's Everyday Stripe Tank - Skyway
    Quiksilver Men's Everyday Stripe Tank
    Quiksilver
    $29.00
    Rusty Harbor Sport Bikini Top periwinkle
    Rusty Harbor Sport Bikini Top
    Rusty
    $50.00
    Quiksilver Men's Deep Dive TShirt - Black
    Quiksilver Men's Deep Dive TShirt
    Quiksilver
    $32.00
    Quiksilver Men's DNA Logo Surf Tee - Jade heather
    Quiksilver Men's DNA Logo Surf Tee
    Quiksilver
    $39.00
    Quiksilver Men's Garage Sale TShirt - Navy heather
    Quiksilver Men's Garage Sale TShirt
    Quiksilver
    $29.00
    Quiksilver Men's Surfsilk Tijuana 19" Boardshorts - papaya
    Quiksilver Men's Surfsilk Tijuana 19" Boardshorts
    Quiksilver
    $59.00
    Quiksilver Men's Bubbles TShirt - Twill Heather
    Quiksilver Men's Bubbles TShirt
    Quiksilver
    $29.00
    Oneill Women's Breezy UPF Long Sleeve - Navy Heather
    Oneill Women's Breezy UPF Long Sleeve
    Oneill
    $35.00
    Oneill Women's Saltwater Essential Rilee Print Dress - Multi
    Oneill Women's Saltwater Essential Rilee Print Dress
    Oneill
    $59.50
    Oneill Women's Saltwater Essentials Carlee Striped Dress - RGT
    Oneill Women's Saltwater Essentials Carlee Striped Dress
    Oneill
    $65.00
    RVCA Men's Balance Skratch Tee - Bottle Green
    RVCA Men's Balance Skratch Tee
    RVCA
    $30.00
    RVCA Men's Nate Harbor Tee - Black
    RVCA Men's Nate Harbor Tee
    RVCA
    $30.00
    RVCA Men's Big RVCA Tee - Lilac
    RVCA Men's Big RVCA Tee
    RVCA
    $30.00
    RVCA Men's PTC Pigment Tank - Blue Haze
    RVCA Men's PTC Pigment Tank
    RVCA
    $30.00
    Billabong Women's Red Aloha Mika One Piece Swimsuit - Red Aloha
    Billabong Women's Red Aloha Mika One Piece Swimsuit
    Billabong
    $109.95
    Billabong Women's Feel The Heat Tie Side Bottoms - Multi
    Billabong Women's Feel The Heat Tie Side Bottoms
    Billabong
    $59.95
    Billabong Women's Feel The Heat Bikini Top - Multi
    Billabong Women's Feel The Heat Bikini Top
    Billabong
    $65.95
    Billabong Women's Feel The Heat Tully One Piece - Multi
    Billabong Women's Feel The Heat Tully One Piece
    Billabong
    $109.95
    RVCA Women's Flow Tank - Sunrise
    RVCA Women's Flow Tank
    RVCA
    $29.00
    RVCA Men's Puerto Nuevo Tee - Vintage Navy
    RVCA Men's Puerto Nuevo Tee
    RVCA
    $30.00
    RVCA Men's Balance Box Tee - Black
    RVCA Men's Balance Box Tee
    RVCA
    $30.00
    Salty Crew Mainland Midi Dress - Fin Blue
    Salty Crew Mainland Midi Dress
    Salty Crew
    $74.95
    Salty Crew Men’s Even Kneel Tank - Black
    Salty Crew Men’s Even Kneel Tank
    Salty Crew
    $27.95
    Salty Crew Women's Trail Short - Khaki
    Salty Crew Women's Trail Short
    Salty Crew
    $54.95
    Salty Crew Women's Beacons Short - Warm Lilac
    Salty Crew Women's Beacons Short
    Salty Crew
    $50.00
    Salty Crew Men's Pinnacle 2 Retro Trucker - Hydro
    Salty Crew Men's Pinnacle 2 Retro Trucker
    Salty Crew
    $34.95
    Salty Crew Men's Sealine Retro Trucker Hat - Olive/Black
    Salty Crew Men's Sealine Retro Trucker Hat
    Salty Crew
    $34.95
    Salty Crew Men's Sealine Retro Trucker Hat - Pilot Blue Bone Brown
    Salty Crew Men's Sealine Retro Trucker Hat
    Salty Crew
    $34.95
    Salty Crew Women's Driftwood Pant - Fern
    Salty Crew Women's Driftwood Pant
    Salty Crew
    $59.95

    New Arrivals

    Stay ahead of the trends with SoHa Surf Shop’s New Arrivals collection! Featuring the latest in surf-inspired fashion, accessories, and gear, this collection is curated to keep you stylish and adventure-ready. Whether you’re looking for fresh apparel, eco-friendly swimwear, or top-notch equipment, you’ll find everything you need to embrace the coastal lifestyle.

    Discover premium pieces from brands like......

    New Arrivals

    Stay ahead of the trends with SoHa Surf Shop’s New Arrivals collection! Featuring the latest in surf-inspired fashion, accessories, and gear, this collection is curated to keep you stylish and adventure-ready. Whether you’re looking for fresh apparel, eco-friendly swimwear, or top-notch equipment, you’ll find everything you need to embrace the coastal lifestyle.

    Discover premium pieces from brands like Roxy, Quiksilver, and Billabong, designed with quality and sustainability in mind. From everyday essentials to statement items, our New Arrivals reflect the vibrant energy of surf culture and the Great Lakes spirit.