New Arrivals

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    795 products
    Rhythm Women’s Malia Halter Mini Dress - Blue
    Rhythm Women’s Malia Halter Mini Dress
    Rhythm
    $80.00
    Rhythm Women’s Scallop Knit Dress - Cream
    Rhythm Women’s Scallop Knit Dress
    Rhythm
    $90.00
    Billabong Women's Last Sunset Mini Dress - Pistachio
    Billabong Women's Last Sunset Mini Dress
    Billabong
    $49.95
    Billabong Women's Sunset Love Dress - Butter
    Billabong Women's Sunset Love Dress
    Billabong
    $69.95
    Billabong Women Ride In Crew Sweatshirt - Salt Crystal
    Billabong Women Ride In Crew Sweatshirt
    Billabong
    $65.95
    Billabong Women's Across Waves Hat - Off Black
    Billabong Women's Across Waves Hat
    Billabong
    $25.95
    Rhythm Men’s Classic Beach Short - Olive
    Rhythm Men’s Classic Beach Short
    Rhythm
    $50.00
    Rhythm Men’s Classic Linen Jam Short - Black
    Rhythm Men’s Classic Linen Jam Short
    Rhythm
    $50.00
    Rhythm Men’s Classic Beach Short - Black
    Rhythm Men’s Classic Beach Short
    Rhythm
    $50.00
    Rhythm Men’s Textured Linen Shirt - Natural
    Rhythm Men’s Rhythm Textured Linen Shirt
    Rhythm
    $70.00
    Ripcurl Mirage Surf Revival 19" Boardshort - Black
    Ripcurl Men's Mirage Surf Revival 19" Boardshort
    Ripcurl
    $59.95
    Ripcurl Mirage Core 20" Boardshort - Lavender
    Ripcurl Men’s Mirage Core 20" Boardshort
    Ripcurl
    $49.95
    Ripcurl Brand Hooded Towel - Blue Lagoon
    Ripcurl Men's Brand Hooded Towel
    Ripcurl
    $54.95
    Jetty Men's Otis Logo Hoodie Black
    Jetty Men's Otis Logo Hoodie
    Jetty
    $68.00
    Jetty Men's Logo Tee Grey
    Jetty Men's Logo Tee
    Jetty
    $34.00
    Jetty Men's Otis Icon Long Sleeve Grey
    Jetty Men's Otis Icon Long Sleeve
    Jetty
    $44.00
    Jetty Men's DYOL Pocket Tee Black
    Jetty Men's DYOL Pocket Tee
    Jetty
    $36.00
    Jetty Men's Rainbow Trout Hoodie Charcoal
    Jetty Men's Rainbow Trout Hoodie
    Jetty
    $68.00
    Jetty Women's Wavesnake Hooded UV Long Sleeve White
    Jetty Women's Wavesnake Hooded UV Long Sleeve
    Jetty
    $56.00
    Jetty Women's Droplet Tee Blue
    Jetty Women's Droplet Tee
    Jetty
    $34.00
    Billabong Men's Segment Short Sleeve Tee - Ash Blue
    Billabong Men's Segment Short Sleeve Tee
    Billabong
    $29.95
    Billabong Men's Window Premium Tee - Vintage Gold
    Billabong Men's Window Premium Tee
    Billabong
    $29.95
    Reef Women’s Water Vista Slide Sandals - Black/Tan
    Reef Women’s Water Vista Slide Sandals
    Reef
    $60.00
    Reef Women's Water Vista Sandals - White/Tan
    Reef Women's Water Vista Sandals
    Reef
    $65.00
    Reef Women's Santa Ana Sandals peach
    Reef Women's Santa Ana Sandals
    Reef
    $60.00
    Reef Women's Santa Ana Sandals - Cloud
    Reef Women's Santa Ana Sandals
    Reef
    $60.00
    Reef Women's Cushion Melody Sandals - Black/Tan
    Reef Women's Cushion Melody Sandals
    Reef
    $55.00
    Reef Women's Lay Day Dawn Shoes - White Leather
    Reef Women's Lay Day Dawn Shoes
    Reef
    $95.00
    Reef Women's Cushion Cloud Tx Sandals - Black geo
    Reef Women's Cushion Cloud Tx Sandals
    Reef
    $70.00
    Reef Women's Cushion Bondi Bay Sandals - Vintage/Oasis
    Reef Women's Cushion Bondi Bay Sandals
    Reef
    $60.00
    Reef Women's Baja Elana Sandals - Black/Frosty
    Reef Women's Baja Elana Sandals
    Reef
    $35.00
    Reef Women's Water Vista Higher Sandals - Black Vintage
    Reef Women's Water Vista Higher Sandals
    Reef
    $80.00
    Reef Men's Fanning Sandals - Fossil/Raven
    Reef Men's Fanning Sandals
    Reef
    $65.00
    Reef Men's Cushion Tradewind Sandals - Black/Fossil
    Reef Men's Cushion Tradewind Sandals
    Reef
    $60.00
    Reef Men's The Deckhand Sandals - Olive/Gum
    Reef Men's The Deckhand Sandals
    Reef
    $75.00
    Reef Men's Reef Santa Ana Sandals - Brown
    Reef Men's Reef Santa Ana Sandals
    Reef
    $60.00
    Reef Men's Cushion Phantom 2.0 Sandals grey
    Reef Men's Cushion Phantom 2.0 Sandals
    Reef
    $50.00
    Reef Men's Cushion Phantom 2.0 Sandals - Fossil/Raven
    Reef Men's Cushion Phantom 2.0 Sandals
    Reef
    $50.00
    Reef Men's Cushion Phantom 2.0 Sandals Black
    Reef Men's Cushion Phantom 2.0 Sandals
    Reef
    $50.00
    Reef Men's Cushion Norte Sandals - Tan
    Reef Men's Cushion Norte Sandals
    Reef
    $80.00
    Reef Men's Cushion Norte Sandals - Navy/Off White
    Reef Men's Cushion Norte Sandals
    Reef
    $80.00
    Jetty Migrate Long Sleeve - Cinder
    Jetty Men's Migrate Long Sleeve
    Jetty
    $44.00
    Jetty Coastal Club Long Sleeve - Athletic Heather
    Jetty Men's Coastal Club Long Sleeve
    Jetty
    $44.00
    Jetty Flare Tee - Brown
    Jetty Men's Flare Tee
    Jetty
    $34.00
    Jetty Men's Boardbiter Tee - Silver
    Jetty Men's Boardbiter Tee
    Jetty
    $34.00
    Jetty Men's Chum Tee - Olive
    Jetty Men's Chum Tee
    Jetty
    $34.00
    Jetty Bullshark Tee - Storm
    Jetty Men's Bullshark Tee
    Jetty
    $34.00
    Jetty Men's Coastal Club Tee - Dust
    Jetty Men's Coastal Club Tee
    Jetty
    $34.00
    Jetty Men's No Mans Land Tee - Navy
    Jetty Men's No Mans Land Tee
    Jetty
    $34.00
    Jetty Men's Land Of The Stoke Tee
    Jetty
    $34.00

    New Arrivals

    Stay ahead of the trends with SoHa Surf Shop’s New Arrivals collection! Featuring the latest in surf-inspired fashion, accessories, and gear, this collection is curated to keep you stylish and adventure-ready. Whether you’re looking for fresh apparel, eco-friendly swimwear, or top-notch equipment, you’ll find everything you need to embrace the coastal lifestyle.

    Discover premium pieces from brands like......

    New Arrivals

    Stay ahead of the trends with SoHa Surf Shop’s New Arrivals collection! Featuring the latest in surf-inspired fashion, accessories, and gear, this collection is curated to keep you stylish and adventure-ready. Whether you’re looking for fresh apparel, eco-friendly swimwear, or top-notch equipment, you’ll find everything you need to embrace the coastal lifestyle.

    Discover premium pieces from brands like Roxy, Quiksilver, and Billabong, designed with quality and sustainability in mind. From everyday essentials to statement items, our New Arrivals reflect the vibrant energy of surf culture and the Great Lakes spirit.